insights & ideas
THE BLOG
Practical advice, honest stories, and strategic thinking for founders and small business owners.
LATEST POSTS

Putting yourself first will drive your business forward
There’s a dangerous myth in small business: Good founders put themselves last. They work longer hours, carry everyone else’s stress, skip rest, and tell themselves it’s “just part of the job.” It sounds noble. It looks committed. In reality, it quietly damages the business you’re trying to build. Here’s the truth: founders do their best […]

The Importance of Accountability for Small Business Owners
It’s great, you can set your own hours. You create your targets. No one is shouting at you for missing deadlines. These are typical comments from people who have never run their own business! As small business owners, we know that’s nonsense. However, we also know that it can be lonely and we’d benefit from […]

The Loneliness of a First-Time Business Owner
You expect bumps in the road as a first-time business owner. You brace yourself for the late nights, the financial uncertainty, and the endless to-do lists. What you might not expect—what few people talk about—is how lonely it can feel. Starting a business is often romanticised. You’ll set your hours, make the choices you want […]

Choosing Who Runs Marketing In An SME
Having run businesses of different sizes over the last 15 years, I’ve tried and seen marketing run in many different ways, to varying degrees of success. Personally, I’ve made plenty of mistakes and seen others do the same. Part of why we created Thirty Thee Percent was to help others avoid making the same ones. […]
