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Business Meeting

A Unique Series


In this insightful series of interviews, we speak with some of the most influential leaders in the Charity and Not for Proffit sectors. We discuss their stories, the role of a leader and the business of running a charity. We'll also share tips and insight that could be helpful for any charity (or any business in general)

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Chief Executive of



CEO of

Mental Health First Aid (England)

Simon Blake, OBE
Debra Allcock Tyler

Chief Executive  of

Directory of Social Change

Barry Fletcher

Chief Executive of

Career Connect

The Leaders


Former MD of Dallaglio Rugby Works and new Lead for Sport for Development at UK Coaching

Sarah Mortiboys
Anthony Impey, MBE

Chief Executive  of

Be The Business

Mike Ward

Chief Executive of

KM Charity Team

15th Nov 2021
Image by Gregory Cole


Thirty Three Percent is running a series of Podcasts where we talk to some of the great leaders in the charity sector.

We learn the difficulties that charities have when competing with larger commercial businesses and how it's important to leverage the specialness of a charity.

What is it like for charities that perform a service that contributes a large part of the funding needed to support the people they help?

Does this put greater pressure on their stretched marketing time and budgets?

We'll discuss who tough it is marketing to different audiences - stakeholders, individual donors and end clients of your services.

The Podcast will answer the questions those working in charities will be desperate to understand, delivered with examples from people that live the problems everyday.


We are always looking for new charity leaders that would love to appear on the Podcast - we want to hear from you!

Do you have a passion for your charity?

Do you want to raise the profile of your charity?

Do you have involvement with marketing within your charity at a leadership or ground level?

Do you want to share you experiences with other leaders from charities you respect?

If you answered YES to any of the above questions, then we would love to talk to you and interview you for the Podcast.

Click on the link below and pick a time that works for you.

If you want to learn more before signing up, then just complete the contact us form on the site and we'll be in touch with more information.

Image by Amy Hirschi

Book Your Podcast Interview

"Thirty Three Percent immediately understood our organisations and was able to bring the teams together, empowering us to really take control of our marketing going forward.

They understood a complex proposition and identified the two different audiences we had. I was impressed with how they got underneath the skin of our organisation and put themselves in our shoes."

Barry Fletcher, MD Career Connect

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