BRAND POSITIONING & MARKETING STRATEGY

Whether you are an established business looking to refresh your strategy or a relative startup that needs to get your first proper strategy in place, we are here for you.

Co-Creating Your Strategy

Our goal is to work with you to develop a business, brand and positioning strategy that will drive your business forward. Our goal is always to co-create any strategy, meaning we work closely together with your team to ensure the strategy and brand can be truly lived by the business and ultimately deliver results.

We achieve this with a six-step process that is delivered across three phases, enabling you to get actionable value at each step.

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SMART THINKING

1. Discovery & Insight

We research, question, interview and workshop to understand:

 

  • Where does your business sit in the market?

  • What do customers love about you?

  • Who is your ideal customer

  • What does your team want your business to stand for?

  • What are their values?

  • How do they expect to be treated?

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2. Strategy & Positioning

We deliver a strategic positioning that clarifies:

 

  • What makes you special

  • Your ideal brand positioning

  • What the business stands for

  • The attributes of an ideal customer

  • Your values - internal and external

  • How the values are lived and delivered

  • Positioning Statement

STRATEGIC CREATIVITY

3. BRIEF

In this section, we transform the strategy into a brief that can be implemented.

 

Establish which elements are required (i.e. logo refresh, website, tone of voice).

Crucially, this means we only suggest things that support your brand positioning.

We create detailed briefs for each element required.

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4. Create

This is the process of designing and building the assets to portray your brand.

 

This may be include a refreshed brand creative, including logo, updated website and social content - however the key here is to ensure every designed element serves the overall strategy.

 

This would also include tone of voice and PR guidelines to aid in consistent communications, both internal and external.

LIVING THE BRAND

5. IMPLeMENT

Without solid and consistent implementation, a great idea can quickly fall apart

 

  • How does the brand look in the office?

  • How will it affect how you interact with clients?

  • Will it refine processes?

  • This can range from simple template designs to changes to internal process changes

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6. ENGAGE

“The best way to develop a brand that has a high degree of relevance and consistency is to ensure the employees of an organisation understand and believe in its values. These cannot be invented – they have to come from the essence of the organisation and be lived sincerely if they are to meet the deconstructivist gaze of consumers and other audiences.”

Nicholas Ind, Living The Brand

 

In this stage we work with the internal team to help them understand how to ‘live the brand’.

Consider ways the internal team can deliver the brand values of the business.

This is the final step in engaging the team and co-creating the brand.

Sounds expensive?

We promised to keep thinks simple and transparent and that includes pricing.

 

The cost of any delivery depends on the exact requirements of your business, but these engagements begin at £7,500 and scale according to what you need.

We also structure the project so that you can assess after each phase and if you don't feel we are adding the value you were expecting, then you can stop without regret. That's how confident we are in our ability to deliver what we promise - great service, great value and practical outputs.

Get In Touch

If you want to talk to use about any of the above programs or build a bespoke program for your companies needs, then you have two ways to reach out.

Firstly, you are welcome to book a call with us directly, use the calendar and pick a time for us to call you. Alternatively, use the form to tell us a little about your circumstances and let us know the best way to contact you.