"Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience"
- David Ogilvy
Understand who your customer is and never run out of content ideas again.
Welcome to a course that empowers small business owners to take control of marketing and start growing new customers.
We built and grew our business because we had a passion for small business and working with small business owners. We wanted to give them the secrets we have learned from working with some of the biggest brands in the country and translate them for small businesses, allowing them to compete and thrive.
BY THE END OF THIS COURSE, YOU WILL HAVE TECHNIQUES TO HELP YOU:
Never run out of content ideas again
Master your marketing without spending hours a day on it
Build a visual picture of exactly who your customer is
Know exactly what you should post to engage your customers
Understand the marketing options available and which ones are right for you
Have a content planner and process that will make scheduling easy
Across nine engaging videos, we have over an hour of focused lessons for you, no waffle, no time-wasting. Just clear videos taking you on a journey from understanding who your customer is, right through to the content they want to hear about. We will give you techniques so you never again run out of content ideas and we’ll make you ruthlessly efficient with your marketing time and budget
WHO ARE WE?
We ARE small business owners. We ARE marketing experts. We combine the two and create you a bespoke process that ensures you can master marketing, whilst leaving you time to run your business.
We took 40+ years of marketing experience to design a course that will
Allow you can follow it when you have time. Working around your schedule
Deliver action. Every video has clear action that will improve your business
Allow you to complete your marketing in just 30 minutes a day
Our Course includes
The course comes with an incredibly powerful workbook that you’ll complete, with our help, as we go through the course and at the end, you’ll have this powerful resource that you’ll continue to reference in the months and years ahead.
But because we desperately want you to succeed, we have added another free resource to all subscribers – a free marketing strategy template. By the end of the course, you will have all the knowledge and power to complete this. This strategy will change your working lives forever because it will give you total control of your marketing and save you hours a week in wasted effort and ensure you maximise any money you spend on marketing.
Our Course is broken down into the following Lessons:
1 - Introduction
2 - Your Ideal Customer
3 - Audience Avatars
4 - Where to find your Customers
5 - What should you be talking about
6 - How create great content
7 - Planning your content schedule
8 - Conclusions
Bonus - Audience Segmentation
READY TO GET CRACKING?
We're so confident in this program that, if you're not happy after the first seven days from the program starting we'll give you 100% of your money back.
No quibbles, no nonsense.
Frequently Asked Questions
WHERE DO THE LESSONS TAKE PLACE?
This is an online course.
You can watch the videos anywhere at any time you like.
HOW LONG DO I HAVE ACCESS?
You have lifetime access to the course and all updates.
WHAT DO THE SESSIONS COVER?
The sessions are designed to focus on a key part of running your business and enhancing your marketing. The sessions break down as follows:
Lesson 1 - Introduction - What makes you special and who is your current customer?
Lesson 2 - Who's your ideal customer - How to pick a perfects customer and appeal to their needs
Lesson 3 - Creating an Audience Avatar - How to know your customer like your best friend
Lesson 4 - Where to find them - What channels work for you
Lesson 5 - What to say to them - How to find your perfect subjects to talk about
Lesson 6 - Never run out of content - How to take an idea and turn it into a week of content
Lesson 7 - Planning your week - Creating a schedule for a week's content
Lesson 8 - Conclusions
Bonus Lesson - Segmentation - How to segment your audience for maximum results
WHAT IF I GET STUCK?
Just drop us a line on our Facebook group and we'll be happy to help you progress
WHAT ARE THE PRACTICAL TAKEAWAYS?
Every session is designed to ensure you end them with a practical output to takeaway - ultimately building towards a fully formed marketing plan.
Each session includes tools that you can use to produce practical outputs for your business. We will help you complete these tools and put them into practice.