This downloadable course will take you step by step through everything you need to know about your customer.
 
It will allow you to 
Build your audience avatars, so you know who you are talking to, what makes them tick and what motivates them
Understand where to find your prospects online, know the places where you should be marketing
Decide on the topics you should be talking about - your subjects of influence
How to take these topics and build content that will engage and convert them into customers
 
By the end of this course, you'll not only understand who your customer is and how to talk to them, but you'll have become ruthless efficient with your marketing, giving you better results and time saved.