the problem
AN INFLECTION POINT
Evolved had built an amazing business that was at a typical inflection point for a scaling company — which direction to go next to either consolidate or push further. Having grown organically, they needed to put in place a strategy that would allow them to proactively find new business in areas where they didn't have as many connections.
They were also wrestling with decisions around which sectors were right for them and how to structure the business to maximise these different areas — challenges that are common for fast-growing businesses but rarely come with a clear playbook.
the solution
TWO STREAMS OF WORK
We supported Evolved with two distinct but complementary streams of work, addressing both the strategic direction and the ongoing support the founder needed.
Go-to-Market Strategy
A project to identify their ideal customers and the direction for the go-to-market strategy, including wireframes for a new website to support the company structure. We set out the distinct parts of the business and enabled Evolved to create different divisions, giving their messaging a clear focus on the different audiences they were targeting.
Board Advisory Role
An ongoing board advisor role to support the founder in her quest to grow the business. We helped introduce a rigorous forecasting process now used to plan the whole business, and became critical partners whenever difficult decisions around team structure or company direction needed to be made — giving Kayleigh the support of a board, without the expensive costs of a traditional non-executive director.
"The guys have been a true extension of our team, acting like a board advisor but without the expensive costs. They quickly got to grips with our business, asking the right questions and challenging us when we weren't addressing key issues. They don't just observe, they roll up their sleeves and provide practical tools and clear, tangible actions that drive progress. Their support has been invaluable."
the results
CLARITY, STRUCTURE & MOMENTUM
Clear
Business structure with new divisions
New
Financial forecasting processes
Board
Level support without the cost
Evolved now has a clear structure with newly created divisions for the sectors they want to target, a financial reporting and forecasting process that enables clear decision-making, and an ongoing advisory partner who is genuinely invested in their success.