Business Support & Marketing Strategy
Pilla, a Foursquare Group Brand
"Thirty Three Percent challenged us, asked the right questions and helped us build a business that was right for our customers."
Liam Jones, Founder at Foursquare
THE CHALLENGE
Foursquare Group came to Thirty Three Percent looking for support with launching their Health & Safety and Operations product to a B2B market. As part of the process, the business was looking to:
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Strategic direction
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Setting of Mission, Vision and Values
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Understand the right product offering
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Identify their ideal customers
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Clear sales process – online and offline
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Full brand creation, including tone of voice
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Ongoing support as marketing consultant
THE PROCESS
Our initial approach was to review the business proposition and help identify the right direction for the business, and then translate this into a clear product offering. As part of this process, we helped Foursquare refine its target audience from a broad approach to targeting a specific niche.
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As part of a series of workshops with potential customers, the recommendation was to create a new brand ‘Pilla’, which would better resonate with the audience and create separation from the Foursquare Group identity.
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After setting the business direction, including a clear vision for the business, a marketing strategy was produced covering channel and content strategy for the new brand.
OUTPUTS
​As a result of the work, the following practical outputs were produced
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A business structure was put in place, and clear roles for the board members were established
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A budgeting process was introduced to the business
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Brand identity created, as well as tone of voice and a marketing messaging strategy
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Go-to-market strategy
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Website planned, designed and built
- Sales support with funnel creation, strategy for sales teams and robust processes created to ensure leads turned into clients
- Ongoing support as board advisor to keep the team focused and remove distraction
"They helped develop our messaging and built a process that drives leads and converts customers efficiently."
Liam Jones, Founder at Foursquare