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    Segmentation is Critical for Small Business
    Garry Lee
    • 7 min

    Segmentation is Critical for Small Business

    You can probably already do more segmentation than you realise and it will increase your chances of getting customers...
    What’s the point of 2021 goal-setting?
    James
    • 4 min

    What’s the point of 2021 goal-setting?

    In these crazy times, how can small business owners achieve their goals? 2020’s done. Finished with. Over.
    Marketing Productivity for Small Business
    Garry Lee
    • 8 min

    Marketing Productivity for Small Business

    How do you maximise your time and get great results? As a small business owner, you have little time for ‘nice to have’ actions...
    Small Businesses Need a Marketing Strategy
    Garry Lee
    • 7 min

    Small Businesses Need a Marketing Strategy

    I’ve had a lot of conversations with small business owners and I was surprised that so many don’t have a proper marketing plan in place.
    Data Collection is About Quality Over Quantity
    Garry Lee
    • 3 min

    Data Collection is About Quality Over Quantity

    Stop trying to collect 50 pieces of information that you won’t use. Companies have always put a focus on collecting data...
    Segmentation is the Best Friend of Small Business
    Garry Lee
    • 5 min

    Segmentation is the Best Friend of Small Business

    Segmentation allows small business to compete in the marketing arena & 121 marketing is the dream of all businesses...
    Yeah, But Why?
    James
    • 2 min

    Yeah, But Why?

    It seems you can’t have a conversation with a business coach these days without the discussion coming around to your ‘Why’...
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